KidsCo is a fun digital TV channel aimed and children aged 6 to 10 years old. The content reflects the channels positioning as a safe, non-violent destination for kids entertainment. The channel also airs Sci-Fi themed branded block called SyFy Kids. UI was also created for an app called MyKidsCo which enabled kids to vote for favourite show, enter competitions and play games. The app also recommended programming based on viewing patterns via a predictive algorithm.